I know algorithms can be a bit confusing, but don't worry; I'm here to clear things up. Many people wonder what these algorithms are and how to use them to boost their social media presence. Some even ask if there are ways to outsmart the algorithms. Well, the short answer is no, you can't, and you shouldn't.
So, what exactly is a social media algorithm? Think of it as a set of rules and data established by social media platforms. These algorithms are like little robots working behind the scenes, determining what content appears in your news feed. The catch is, everyone's news feed is unique, based on their likes, engagements, and interactions.
But what does all this mean for businesses? Well, it's about understanding your customers' preferences and creating content they'll love. The key is engagement – likes, comments, shares, but also actions like clicking, watching videos, and expanding posts. The more engagement on your posts, the better the algorithms will treat your content.
Remember, your posts initially reach a small percentage of your followers. If those folks engage, the algorithms send it to more people, and so on. It's a constant cycle of monitoring and promoting engaging content.
Consistency is key. Regularly posting engaging content shows the algorithms that you're an active and valuable user. So make sure you make time for the content writing sessions each week!
Keep creating content that your customers love, stay engaged, and you'll thrive in the world of social media as some of our members have found this year.
But I know social media can be a bit of a burden can’t it?
You know you need to post, when to post and how to do it.You just don’t do it consistently enough!
The reality is you’ve not got a system in place or the accountability to do it. You feel you’ve let yourself down and more importantly you’re missing out on potential new business.
That’s why we’ve created The Social Flock – a group that will help you take the burden out of social media posts.
It’s packed full of weekly content tips and advice, but more importantly there are:
🐑 Weekly post writing sessions, giving you the accountability to get your socials sorted for the week, ensuring consistent content is going out
🐑 Monthly webinars to plan your social media for the month ahead
🐑 A buddy up system with other members of the group to support, cheerlead and critique each others work, so that you’re doing it and doing it well
If you want to feel more in control of your social media content then come and join the flock HERE for just £45 per month!
We’d love to help you simplify your content creation.